Every bit of plastic ever produced still exists today and much of it ends up in the ocean – as evidenced by the infamous flotillas in the Pacific Northwest Gyre. RAP endeavors to spur you to action – at home, at the store, at City Hall.
Central to our campaign is an attempt to kill the demand for non-necessary plastics at the source, by encouraging the packaging. We aim to transcend (rise above!) the knee-jerk acceptance of single-use plastic bottles or ubiquitous plastic shopping bags (or other “do-dad” plastic junk created for new, introduced “needs”) when better robust, reusable and sustainable options exist.